任天堂市场策略对PS3和Xbox360有利

国外杂志BusinessWeek刊登了一篇关于Wii的文章，文章中说到，任天堂正在大胆的尝试开拓新的市场，一方面他们将会以价格等优势取得一些以前不玩游戏的“新玩家”的心，但是另一方面他们需要维护好这些“新玩家”，不然会很容易被PS3和Xbox360吸引走，相当于为整个游戏业开拓市场，也间接的帮PS3和Xbox360增加用户群。

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It?s definitely going to be a World of Warcraft moment in the game-console market when the Wii, PS3, and Xbox are all competing for consumers? hearts and dollars, euros, or yen. A particularly strong showing by Nintendo may signal that reaching new gamers is more about ease of use than processor muscle and high-end graphics. If so, the Wii could be a game changer.

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