E3 09向玩家敞开怀抱，举办日正式确定

ESA方面表示，2009年的E3预定于6月2日-4日期间召开，地点依然是其诞生地洛杉矶会展中心，官方新闻稿原文见下一页。

最令人兴奋的是，组委会宣布新新E3将欢迎所有电脑和电视游戏的爱好者、参观者，包括美国本土乃至全球的媒体、分析人士、零售商、开发商以及其他商业合作伙伴前来参与最新互动娱乐技术的交流和体验。

这就意味着，我们将有理由期待在明年的新生E3上见到更为巨大的展台和更为壮观的人群，如果运气好的话甚至能够目睹2006年时6万多人参展的盛况重现洛杉矶。

2009年，我们将看到E3、TGS和莱比锡游戏展这三大游戏展会在北美、亚洲和欧洲的全面开花。对于厂商来说，未来的几个月无疑将比往年更加忙碌，而对普通玩家来讲，又多了一个可以放烟花庆祝的节日。

Entertainment Software Association Announces 2009 E3 Expo

Los Angeles to Host Video Game Industry Event in June

Washington, DC – October 22, 2008 – The 2009 Electronic Entertainment Expo (E3) will take place from June 2-4, 2009, at the Los Angeles Convention Center (LACC), the Entertainment Software Association (ESA) announced today. The expanded E3 will welcome all qualified computer and video game industry audiences, including international and U.S.-based media, analysts, retailers, developers and business partners to preview the latest in interactive entertainment and technology.

“Video games are the fastest growing and most compelling sector of the entertainment industry. And, this upgraded event will reflect the growth, innovation and excitement of our industry,” said Michael D. Gallagher, CEO of the ESA, which represents US computer and video game publishers and organizes the annual event. “The breadth, scope and quality of the changes made to the show will make E3 the must-attend event of the year.”

“The E3 Expo will be the pre-eminent North American gaming show next year. The new, larger event is better for industry leaders and for serious gamers,” commented John Riccitiello, CEO of Electronic Arts.

After conducting both qualitative and quantitative research, ESA officials stated changes were necessary to better meet the needs of both exhibitors and attendees— these changes include increased booth sizes, increased qualified audiences, and an intensified focus on reinforcing the high-octane growth, innovation, and captivating entertainment that are driving the computer and video game industry.

"The video game business will be twice as big in 2009 as it was in 2006 when we had the last real E3 Expo - so get ready for some fireworks!" said Laurent Detoc, president of Ubisoft North America. "The changes made will ensure that the 2009 E3 Expo conveys the best of what makes us proud as entertainment leaders."

ESA also said IDG World Expo, whose principals have operated E3 since its inception in 1995, will produce the event with the ESA.

The event will be open to ESA members and non-members alike. Organizers noted they are expanding the list of companies eligible to participate. Companies involved in console, PC, online, and mobile game publishing and developing, qualified business partners, as well as makers of video game hardware and peripherals can exhibit.

Additional details, including registration, hotel and travel accommodations, and media credentialing, will be forthcoming in the next few weeks and will be available at www.e3expo.com.

The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3), business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.